Yash Joshi

Led UX revitalization for Park+'s 'Buy Petrol' cross-sell product, achieving an 80% increase in Daily Active Users (DAU).

Boosted new user purchase rates by 25% through targeted persona segmentation and optimized assisted checkout processes.

Designed and launched a Business fuel expense flow, resulting in a 30% M3 retention rate and an 80% increase in Average Order Value (AOV).

Spearheaded the product launch of an RFID/FASTag-enabled parking check-in flow, integrating gift-voucher rewards and mini-games, boosting adoption by 15% and reducing drop-off rates by 5%.

Implemented a fuel-voucher redemption system and multi-tier cashback engine, contributing 10% to overall revenue and mitigating INR 400,000 in monthly voucher fraud.

Optimized Google Ads campaigns, reducing spend by 22% (approx. $60K) within two months through hypothesis-driven A/B testing and automated bidding strategies, resulting in a 7% MoM ROI increase and 15% conversion efficiency boost.

Conducted bottom-up firmographic analysis to quantify a $200M US Total Addressable Market (TAM), enhancing Ideal Customer Profile (ICP) targeting and increasing qualified leads by 25%.

Directed two end-to-end projects, including developing an Annual Recurring Revenue (ARR) forecast model for the Indian SaaS market and codifying HubSpot segmentation SOPs, which streamlined Sales Development Representative (SDR) workflows and improved pipeline clarity by 35%.

Instrumented AARRR (Acquisition, Activation, Retention, Referral, Revenue) dashboards and executed cohort experiments, resulting in a 65% increase in activation and retention rates.

Leveraged analytics to drive product iteration and optimize user journey outcomes, accelerating the purchase funnel.